Stop apologizing for things you didn’t do.
By chris-mccabe-2646555 · September 4, 2026 · Curated by George's Blog
Stop apologizing for things you didn’t do.
I’m still seeing sellers get hit with an ASIN or account suspension, or threatened potential suspension only to turn around, open ChatGPT or Claude, and submit a 3-part "Plan of Action" apologizing for the mistake.
Why are you admitting fault for an account that isn't yours? Everyone tells you to acknowledge it, even if you're not guilty of it.
You spare yourself an ugly back and forth with appeals teams, you don't have to read through Amazon tea leaves when they deny you with opaque replies indicating nothing, and it all just kinda...goes away... right?
If you take a nuanced situation like a severe policy or code of conduct violation and throw random AI at it, you've lost the first battle, and possibly the war, before it even begins.
LLMs are still scraping old seller forum and online advice garbage from 2021. They don’t know that Amazon’s internal teams are rolling out automated tools that misfire and flag false positives every single day.
A dispute is not a POA, you only do a POA if the message mandates it.
And if the accusation leveled at you is a false positive, you don’t write a root cause explaining how you’ll "never do it again." You dispute the link with cold, hard facts.
With review manipulation, often Amazon hasn't confirmed anything, they only flagged possible suspicious data clusters, patterns, or messages.
If you happily acknowledge it just because an Account Health rep told you it's the easiest way to get rid of it, you're not building a viable excuse.
You're not going to receive any sympathy down the road, when they act.
So, one last time for everyone skipping the guts of this post...
If you rely on AI to generate an apology or "I'm taking responsibility" letter for an algorithmic glitch, you’re burning up appeals options from the jump... and encouraging Amazon to think that you're guilty.
Aha! Their AI was spot on, and caught you accurately, and should be reused.
Stop taking generic AI output as gold. Amazon spots it a mile away and brushes it aside, you're only hurting your odds of appeal acceptance.