Budgets for 2027 are being decided now and PDP content discussions continue to b
By Todd Hassenfelt · September 3, 2026 · Curated by George's Blog
Budgets for 2027 are being decided now and PDP content discussions continue to be more and more important on how much funding should be allocated to PDP optimization which has been too often neglected in past years. The pet industry has been one of the categories that had to recognize the impact of quality PDPs earlier than most.
So this Thursday's ENDCAPS™ 2026 Pet Care Summit can help teams not only in the Pet Category to see who wins, but also for all other categories to learn from the winners, judges' commentary, and the PDP Playbook sent to all those that register.
The event also gives you a chance to ask questions live of the judges (as time allows) so you can leverage the learnings in your budget prioritization discussions.
Some of the things the Pet Category does better than most categories is a focus on how to increase loyalty and social proof awareness to Pet Parents so see the details below and join us on Thursday.
THIS THURSDAY, September 3 at 12p ET.
Who takes home Best in Show on the digital shelf?
Join us and find out. Register https://lnkd.in/dP4rRH_b
During this summit, we'll announce the Best-In-Class PDPs selected from the PDP Finalists announced this week (and these brands will get the coveted ENDCAPS™ awards!), but more importantly, we'll discuss WHY they're winning, which categories are winning vs. others and how your PDPs can be best-in-class, too!
Anyone who registers will also receive our ENDCAPS™ 2026 Pet Care PDP Playbook with the latest best practices, examples and levers you can pull to take your PDPs to the next level.
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Special thanks to our fellow judges Lauren Livak Gilbert, Eli Orkin, Dale Calvert, Oliver Bradley, and Amanda Wolff.
and our Pet Care awards partners at The Digital Shelf Institute, Vizit, Neem, Montclairity and firstmovr
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👀 IF YOU MISSED THEM... Check out our PDP Finalists for Amazon US, Amazon UK, Amazon Canada, Walmart US and Target US from which our judges have selected the Best-In-Class PDP Award Winners by retailer.
💫 AMAZON US+UK+CA FINALISTS: https://lnkd.in/p/gE3U3BDm
💫 WALMART FINALISTS: https://lnkd.in/p/gEn3dqW4
💫 TARGET US FINALISTS: https://lnkd.in/p/gZYqDKXp
Congratulations to the fantastic brand and agency teams behind these PDPs!