Imagine Amazon sitting in the same strategic conversation as your DTC site and y
By Ant Finch · September 3, 2026 · Curated by George's Blog
Imagine Amazon sitting in the same strategic conversation as your DTC site and your retail accounts, rather than bolted on afterwards as the marketplace channel.
That's the difference between brands that treat Amazon as an afterthought and brands that treat it as a growth driver.
Product launches are based on what works on Amazon.
Pricing strategy is set once across all channels, instead of Amazon pricing being whatever's left after everyone else is locked down.
Brand campaigns are built knowing that Amazon is where a chunk of the demand and sales will come from.
Amazon is no longer a channel you manage in isolation.
It's a channel that should be shaping decisions for your full business.
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