I constantly see the exact same critical mistake in Amazon PPC:
By Michael Erickson Facchin · September 2, 2026 · Curated by George's Blog
I constantly see the exact same critical mistake in Amazon PPC:
Ignoring placement adjustments.
One of the most underutilized levers in Amazon PPC is placement adjustments and most sellers either set them once and forget, or never touch them at all.
In Ad Badger, you can instantly see which placements are actually converting and filter your campaigns by CVR, Orders, ACoS, and more all in one view.
The workflow is simple:
1. Filter your campaigns by placement performance.
2. Identify Top of Search placements with strong CVR but low adjustment.
3. Apply a bulk change in seconds no manual campaign-by-campaign editing.
In the example above, you can see campaigns with 35%+ CVR sitting at just 10% placement adjustment. That’s leaving money on the table.
With Ad Badger, you save your filters and apply bulk changes across dozens of campaigns at once. The kind of optimization that used to take hours now takes minutes.
How often are you reviewing your placement adjustments? Let me know in the comments 👇