You should not need to grab a black "Sharpie in the Shower" just to tell your sh
By Oliver Bradley · September 2, 2026 · Curated by George's Blog
You should not need to grab a black "Sharpie in the Shower" just to tell your shampoo from your conditioner.
Same bottle shape, identical pale pink packs, with white variant text so small you need 20/20 vision and the best bathroom light to read it.
When you are standing in the shower without your glasses, working out which bottle is which shouldn't require a permanent marker. But this isn't just a shower shelf problem. It is a digital shelf disaster.
On a 6-inch mobile screen in a 300-millisecond scroll, identical packaging creates instant visual friction. Out of the 4Ws every digital hero image must deliver, Brand, Format, Variant, Size, the variant gets wiped out completely.
Brand teams spend hundreds of thousands on formulation and pack design, eyeball the hero image on a 32-inch studio monitor, and assume mobile shoppers will figure it out.
They won't.
I accept Monday is a successful exception, and their shoppers put up with their poor UX and terrible accessibility. Many won't.
We built RHINO AI at Neem with the University of Cambridge to measure glance-readability before digital heroes go live, scoring the "glance readability" of critical text so brands catch these blind spots (excuse the pun) instantly.
Your new launch might not survive a UX mistake like this;
RHINO can show you how to fix your glance readability.