Your eyeballs were never doing the job properly.
By Oliver Bradley · September 2, 2026 · Curated by George's Blog
Your eyeballs were never doing the job properly.
Until people test with RHINO, they literally can't see what's wrong with their hero images. Brands are producing more creative assets, across more digital channels, faster than any team can realistically review. So to review quickly, they "eyeball it" on a large monitor. And it doesn't work. It never worked.
Arguably, "Glance-Readability" is even more basic than winning Attention. If it's unreadable, it's unbuyable, as you can't work out what you're looking at. A shopper might recognise the red Loacker "red-floating-mountain" brand block, but the variant, format, and pack count get lost in the furiously fast mobile scroll.
So at Neem we were asked to fix LOACKER's heroes, and as my son is allergic to peanuts, it was critical that everyone with nut allergies could glance-read this variant. This fix was personal. RHINO removes the subjective guesswork by calculating an objective Glance-Readability score across contrast, text size, and font stroke thickness before launch. No way he or anyone could miss reading the words "peanut butter".
The RHINO-certified Loacker Classic Wafer Peanut Butter 90g is so clean, so simple, so effective on both Attention and Glance-Readability, it's THUMB-STOPPING.
So don't trust your eyes. Trust the RHINO if you want THUMB-STOPPING creative.
Your heroes will work harder from the moment they get scrolled.