I can't tell you how many times I see this in accounts.
By Elizabeth Greene · August 16, 2026 · Curated by George's Blog
I can't tell you how many times I see this in accounts.
59% of the ranking budget on one keyword.
Converting at 9%.
Meanwhile the rest of the account is converting at 17%. 22%.
Even the "weak" target is at 10%.
You'd think this has to be a main keyword.
Something with real intent behind the product.
It wasn't. I checked.
Here's what actually made it worse:
→ 500 searches a month
→ Converting below every other target in the account
→ Still eating over half the budget
Low volume. Low conversion. Most of the spend.
That's not a ranking keyword anymore.
That's a leak with a budget line.
If you haven't pulled this comparison for your own account this month, do it before you increase budget anywhere else.
Full breakdown of how we catch this... link in the comments.