AMC is now live in AdLabs ๐
By Andrew Bailiff ยท August 12, 2026 ยท Curated by George's Blog
AMC is now live in AdLabs ๐
Amazon Marketing Cloud has always had the best data in the ecosystem sitting behind the worst workflow.
Write SQL. Wait. Export a CSV. Rebuild it in a spreadsheet next month.
We reimagined it.
๐ง๐ต๐ฒ ๐พ๐๐ฒ๐ฟ๐ ๐น๐ถ๐ฏ๐ฟ๐ฎ๐ฟ๐
Pre-built, filterable queries written and tested on live accounts. Pick one, run it once or set it to recur, and the result lands on your custom dashboard as a live widget instead of a download.
๐ช๐ต๐ฎ๐ ๐๐ต๐ฒ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ฎ๐ป๐๐๐ฒ๐ฟ:
โ CAC vs LTV by product, campaign and ad type. Which campaigns buy customers who come back, and which ones only look efficient on last-click ROAS.
โ First-touch attribution across SP, SB, SD, DSP and organic. Which channel actually opened the door.
โ Path to purchase. The channel sequences that create customers, ranked by buyers.
โ New-to-brand by search term. Which keywords buy you new customers vs harvest demand you already had.
โ Cross-sell paths. What they buy first, and what they buy second.
โ Geographic insights by DMA, including a row showing where your DSP reach isn't.
Plus 9 audience templates, so the analysis becomes a SA or DSP audience instead of a screenshot.
๐ง๐ต๐ฒ ๐ฝ๐ฎ๐ฟ๐ ๐๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๐ถ๐ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐:
You don't even have to click any of it.
The AdLabs MCP hands the whole thing to your AI agents.
Ask a question in plain English, and the agent browses the library, runs the query, waits, and comes back with the answer.
Custom SQL works too. It validates against Amazon's parser first, so a broken query costs you nothing.
And the free AMC SQL skill I gave out last week writes the query when nothing in the library covers it.
Library โ agent โ answer.
๐๐ ๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐๐ต๐ฒ:
- SQL
- Spreadsheets
- Complexity
Now available.
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