๐ช๐บ ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐๐ฎ๐ฐ๐ธ๐ ๐๐ผ๐ฐ๐ฎ๐น ๐ฒ๐๐ผ๐บ ๐๐ถ๐ฎ๐ป๐๐
By Nick Penev ยท August 12, 2026 ยท Curated by George's Blog
๐ช๐บ ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐๐ฎ๐ฐ๐ธ๐ ๐๐ผ๐ฐ๐ฎ๐น ๐ฒ๐๐ผ๐บ ๐๐ถ๐ฎ๐ป๐๐
Europe is a retail powerhouse, but its ecom crown belongs to outsiders. Amazon alone hit $231.6B GMV in Europe in 2025 โ dwarfing Ozon ($39.8B) and Wildberries ($36.5B).
Chinese giants are scaling fast: AliExpress ($33.6B), Temu ($30.9B), and Shein ($21.9B) are now deeply embedded across Europeโs fragmented markets.
Meanwhile, only two European players cracked the top 10: Allegro ($16.7B) and Zalando ($15.5B).
โ ๏ธ Europe has demand, consumers, and spending power โ but too few homegrown digital champions.
The result? Ecommerce profits, data, and ad dollars keep flowing abroad.
Who wins in the end? Wins the brand which expands first across those channels!
๐ฏ ๐๐ผ๐ ๐๐ฒ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐
๐๐ฅ๐๐ ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ต๐ฒ ๐๐จ ๐๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐... ๐ฆ๐ฒ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐๐ผ๐ฟ๐ฒ ๐น๐ถ๐ป๐ธ, ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ถ๐ฑ๐ฒ๐ฎ ๐๐ผ ๐ป๐ฝ@๐ต๐ฒ๐น๐น๐ผ๐๐ฎ๐ .๐ฐ๐ผ๐บ and we'll do a marketing research to let you know if you should bother and what is the opportunity.
We'll take care of the VAT compliance and product compliance,logistics,localization and translations and much more!
๐ Big shoutout to my partner Artur Staลczuk, Founder of MarketMaze, for droppinโ this gem post and banner! Subscribe into his newsletter here, itโs straight fire: ๐ marketmaze.me/subscribe