As you've probably heard by now, there's a dangerous trend that peaks during 4th
By Chris McCabe · August 11, 2026 · Curated by George's Blog
As you've probably heard by now, there's a dangerous trend that peaks during 4th quarter sales on Amazon, and it's negatively impacting Brand Registry or their entire accounts for "Seller Code of Conduct" violations.
What happens a lot in Q4, outside of a surge in sales? Competitors come after your most valuable listings, in a big way.
Brands get desperate when hit with bad-actor attacks (backend keyword abuse, illicit flat-file contributions, detail page manipulation). It happens, and it's awful, but it can be legitimately dealt with and fixed.
Out of panic or misinformation, they hire a service provider or agency who claims: "We have a secret contact inside Amazon who can fix this."
You can't just believe this stuff won't come back to harm you, and you can't expect much empathy if it does.
If you hire someone who isn't 100% transparent about how and where they are escalating your issue, you are playing Russian roulette with your business.
It takes a bad situation, abuse reporting isn't anyone's favorite thing to do, and makes it hurt a lot more.
If your service provider uses illicit methods, photoshopped evidence, or insider strings, it blows back on YOU.
That means the failure to report IP claims using their tools, the revocation of Brand Registry entirely, or sometimes, a full account suspension.
When Amazon catches it, saying "I didn't know what my agency was doing" falls on completely deaf ears. They've heard that story thousands of times, and believe it a little less, each time.
There's no "I didn't know" ignorance plea, not these days.
Keep in mind, the "POA days" (Plan of Action) are mostly over now.
You'll be forced onto a brutal dispute-only path.
Stop looking for shortcuts or "magic" internal connections.
Valid, effective abuse reporting is about presenting clean, verifiable data directly to the right escalation channels from your primary account email.