The most profitable DSP campaigns I've seen don't target strangers.
By Elizabeth Greene · August 11, 2026 · Curated by George's Blog
The most profitable DSP campaigns I've seen don't target strangers.
They target customers who bought twice and never subscribed.
You already have the audience.
You already have the product.
You're just not connecting them with the right ad.
A customer who's purchased a consumable twice in 60-90 days without subscribing has already proven the product works for them.
The friction isn't the product.
Nobody asked at the right moment.
DSP lets you build that exact audience..
repeat purchasers, no active subscription and serve Subscribe & Save-specific creative instead of a generic brand ad.
This isn't a brand awareness play.
It's a retention play.
Most brands running DSP have never tried it.
Anyone building retention audiences on DSP yet, or is this still new territory?