I’ve been asking how much Alexa for Shopping will reveal about what drives Amazo
By Todd Hassenfelt · August 11, 2026 · Curated by George's Blog
I’ve been asking how much Alexa for Shopping will reveal about what drives Amazon traffic, sales, and visibility and TikTok opened an interesting rabbit hole.
Alexa made some surprisingly specific claims about external traffic, branded search behavior, measurement gaps, and even how TikTok compares with other traffic sources.
Some of it was useful, some of it was inconsistent, and some of it definitely needs validation before anyone treats it as fact.
Read more about the experience and how CPGs can make faster quality decisions below.
https://lnkd.in/gvKhsj-m