Let's be honest.
By Andrew Bailiff Β· August 8, 2026 Β· Curated by George's Blog
Let's be honest.
Your Excel reports look like π©
I'm not saying the work is bad. I'm just saying the client has no idea what they're looking at.
They're staring at a wall of numbers you spent two days building, nodding on the call, following exactly none of it.
Here's what that actually costs you:
πΈ They can't see what's working, so they never register that you're winning
πΈ They can't answer their own questions, so every question becomes an email to you
πΈ They don't understand it, so they don't trust it
And nobody renews what they don't trust, especially when things take a turn.
It's not a performance problem. It's a comprehension problem.
It had to be said... so I said it.
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