Shoptalk asked me to help them put out some early 2027 predictions and it is liv
By Melissa Burdick · August 7, 2026 · Curated by George's Blog
Shoptalk asked me to help them put out some early 2027 predictions and it is live now in Shoptalk Industry Insights, along with others from across retail. The headline: I think the biggest shift facing marketing in 2027 will be the collapse of the marketing funnel as the operating model for how organizations plan, measure, and invest.
Proud to be featured here for Pacvue! See my full prediction at the link in the comments.
What's your call for 2027?