We got a B2B client 979% organic growth and 15x subscriptions. It wasn't a produ
By Brandon Fishman · August 7, 2026 · Curated by George's Blog
We got a B2B client 979% organic growth and 15x subscriptions. It wasn't a product launch. It wasn't an ad blitz. We ran 2 plays at once:
1/ We anchored the account on Subscribe & Save to build a recurring revenue base.
2/ We expanded the catalog to surface their highest-value, Amazon-aligned SKUs across the portfolio.
Amazon's math is built around the second purchase. You spend to win the first order, then you make your money when the customer comes back. Without a recurring base, you're running a discount channel.
Monthly revenue scaled 749% in 12 months. Organic now brings in more revenue than ads, and that's what keeps the contribution margin strong.
Plenty of companies are sitting on products people would happily reorder every month. Build for that first.
If you're a B2B brand that has never sold direct, or a brand treating Amazon like a discount channel, comment below or send me a DM. This is fixable.