I used to sell soap on Amazon
By Steven Pope · August 7, 2026 · Curated by George's Blog
I used to sell soap on Amazon
Age of Sage
My own brand
My own money on the line
We hired influencers to shoot TikTok videos
Some filmed in their shower
One was a Starbucks barista who shot her video inside the Starbucks
That one is still my favorite
The numbers after that campaign
⤷ Weekly branded searches on Amazon before about 100
⤷ Weekly branded searches after the UGC push about 5000
Same product
Same listing
Same Amazon ad budget
Nothing changed on Amazon
Everything changed off it
Customers watched the video on TikTok
Then they walked over to Amazon and typed the brand name into the search bar
Every seller asks me the same question
How do I track TikTok to Amazon attribution
The pixels do not work
They have never worked well
You are trying to follow a customer across two walled gardens that have zero interest in talking to each other
Branded search volume does not lie
When your brand name gets searched 50 times
More than it did last month you already know what caused it
That is not attribution guesswork
That is demand showing up in the one report Amazon hands you for free
Perfect attribution is a fantasy sold by dashboard vendors
Directional truth is sitting in Brand Analytics right now
Stop waiting for a clean click path
Start watching your branded search volume