❓ A consumer asks ChatGPT what pasta dish to cook for dinner for a family of 5 w
By Lauren Livak Gilbert · August 7, 2026 · Curated by George's Blog
❓ A consumer asks ChatGPT what pasta dish to cook for dinner for a family of 5 with gluten free allergies....
🍞 Your PDP says your product is wheat free but your packaging says gluten free...
🍅 Your sauce is gluten free but it isn't called out on your brand website or PDP...
...your product is skipped over and your consumer never even saw your PDP.
What happens when the consumer isn't deciding what to purchase? That is the question we tackled in part two of our series.
Thank you to Supermarket News for giving Matt Van Gilder and I the opportunity to dive into a two part series on the importance of the digital shelf in this new agentic era.
The fun continues at GroceryNEXT in Chicago on August 24-26 where we will dive into this more! See you there!
Link below to read the series 👇