Thinking about pausing a campaign that’s performing well?

By Elizabeth Greene · August 3, 2026 · Curated by George's Blog

Thinking about pausing a campaign that’s performing well?

Don’t.

That’s a bit too drastic

and it could backfire.

Instead, try this: 👇

pull back slowly and watch what happens.

Here’s what’s worked for me:

→ Lower your bids a little at a time so you show up lower in search

→ Drop your ACoS target step-by-step (like 30% → 27% → 25%)

→ Keep a close eye on your organic rank while you do it

If it’s a single-keyword campaign,

you can even test lowering the daily budget — just enough to hit your needed orders

Now, there’s this idea floating around:

“𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘳𝘢𝘯𝘬𝘪𝘯𝘨 𝘰𝘳𝘨𝘢𝘯𝘪𝘤𝘢𝘭𝘭𝘺, 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘢𝘥𝘴 𝘪𝘴 𝘫𝘶𝘴𝘵 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘮𝘰𝘯𝘦𝘺.”

But here’s the thing...

that’s not always true.

If your organic rank depends on sales momentum,

and your ads are driving those sales…

Cutting spend could kill your rank.

This is why testing matters.

So let me ask you:

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗲𝘀𝘁 𝗽𝘂𝗹𝗹𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗵𝘂𝗿𝘁𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲?

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗿𝗶𝗲𝗱 𝗶𝘁? 𝗗𝗶𝗱 𝗶𝘁 𝘄𝗼𝗿𝗸? 𝗢𝗿 𝗱𝗶𝗱 𝗶𝘁 𝗯𝗮𝗰𝗸𝗳𝗶𝗿𝗲?

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