Your AI model never signed a contract
By Steven Pope · July 29, 2026 · Curated by George's Blog
Your AI model never signed a contract
Amazon still wants her credited
Amazon now requires disclosure metadata for images and videos containing photorealistic AI-generated people across its worldwide stores
Most sellers read that and start panicking
Slow down
The trigger is narrower than it sounds
It applies when the final asset contains a photorealistic person generated by AI
Not an AI background
Not AI retouching
Not a real model whose photo was edited with AI
The question is not
Did AI touch this file
Does this asset contain a photorealistic AI-generated person
Three habits that keep sellers compliant
Assign ownership
Decide who handles
Tagging Review
Record keeping before another creative asset goes live
Tag at the source
Add contains-synthetic-performer to the dc:subject XMP field before upload
Put it in the creative brief and delivery checklist instead of fixing files later
Keep your records
Save prompts
Briefs
Source files
Model releases so your team can quickly confirm
How each asset was created
The simplest path is still a real person
Shoot or license a real model
Let AI handle retouching and environments
Amazon says the synthetic-performer metadata is not required
The healthiest accounts
Treat compliance like a checklist item
Not a fire drill
Audit your listing images
Videos
A+ Content before your next upload exposes the gap