When you are using AI, you want to make sure that you are using it strategically
By Daniela Anavitarte Bolzmann ⚡ · July 29, 2026 · Curated by George's Blog
When you are using AI, you want to make sure that you are using it strategically, not necessarily for everything.
Lemme is one of the few brands doing AI well, but they are using it in very specific ways for product showcasing.
Blatant use of AI across the board is going to read to the consumer that it's fake, and you're going to lose trust.
Whereas filling in the gaps or using it in fun, quirky ways that are on brand for your particular aesthetic might play in your favor.
It's always best to test and see if it's resonating with your audience before anything goes live.