Not on Amazon yet? You're leaving 20-40% of your Shopify revenue on the table.
By Adam Weiler · July 29, 2026 · Curated by George's Blog
Not on Amazon yet? You're leaving 20-40% of your Shopify revenue on the table.
Here's the math most Shopify brands ignore.
If you're doing $1M a month on Shopify...
you should be doing another $200K-$400K on Amazon.
Every month you wait, that revenue doesn't pause.
It goes to someone else in your category.
I've seen this play out with brand after brand.
Successful on Shopify. Product validated. Customers love it.
But zero Amazon presence.
The reasoning is usually the same:
"We want to focus on our own channel."
"Amazon takes too much margin."
"We'll get to it eventually."
Here's the problem with that thinking.
Your Shopify sales already proved the demand.
You have the product. You have the proof. You have the reviews.
Amazon buyers are a different pool of customers.
They're not going to your website.
They're searching on Amazon. And right now?
They're buying from your competitor instead.
The 20-40% rule isn't a guess.
It's what we see consistently across the 400+ brands we've worked with.
Brands that nail their Amazon listing, get their PPC dialed, and show up where buyers are searching.
The jump doesn't take years.
In most cases, we can get a brand live and converting within weeks.
Your demand already exists.
Amazon is just another door into it.
So if you're already scaling on Shopify...
what's actually stopping you from opening that door?
Drop your honest answer below. I read every one.