There's a pattern I see too often with scaling Amazon brands, and it turns out t
By Chris McCabe · July 28, 2026 · Curated by George's Blog
There's a pattern I see too often with scaling Amazon brands, and it turns out to be more common than I had thought, or hoped.
A seller hits a wall with a complex compliance or account health issue that could take one or two attempts to fix, they are 6 appeals in and still getting the runaround.
They don't have more hours to fight Amazon's support, catalog team or compliance loops, so they hire outside help to "deal with it."
Then, they step away. They assume someone is pushing hard behind the scenes. They assume the work they paid for is accurate, or that it's remedying the problem by playing along with Amazon's policies.
Weeks go by. The case sits stuck. The listing stays dark.
When they finally put eyes back on it, they realize no one actually escalated it. Their "service" said they escalated it, and it did zilch to resolve it.
Why? When outside help offers expertise did you check to see if, they knew more than you did? Was it warmed over, regurgitated VA "work"?
An agency or a consultant isn't going to lose sleep over your unresolved performance notifications, your ongoing suspension, or your ASIN takedowns that look "tricky" when you don't push them that hard.
You only have your brand.
There’s a massive difference between handing off a task and handing off the outcome.
If you are outsourcing critical parts of your Amazon operation, whether it's reporting IP violations, fixing listing errors, appeals for compliance issues or anything tied to Amazon's Code of Conduct, you're gambling.
Who am I to say you shouldn't gamble, if that's your approach to risk.
Anyone who works with you may feel otherwise if the account is at stake.
Either way, brands cannot afford to stop asking the tough questions:
Is your service they blindly accepting what Amazon says, or verifying it?
Are they treating your inbox like their own livelihood depends on it?
By all means, scale your teams, add relevant or useful services, and work with agencies who understand their role in the Amazon ecosystem.
And delegate workflows you don't have time for, we all do that.
But never delegate the core responsibility of ownership of compliance obedience, account health regulation, and really over all of it.
If they aren't pushing Amazon to fix things the right way, you have to be.