Amazon is continuously improving Sponsored TV Ads as adoption continues to grow,
By Prem Gupta · July 28, 2026 · Curated by George's Blog
Amazon is continuously improving Sponsored TV Ads as adoption continues to grow, helping brands increase awareness of their products.
We've consistently seen STV campaigns achieve video completion rates above 90%. Building on these strong engagement signals, Amazon recently introduced location-based targeting, allowing advertisers to target specific cities and regions.
Amazon has now added demographic targeting for STV campaigns. Advertisers can target audiences based on age group, gender, and household income. At the moment, demographic targeting is only available for manually targeted audiences.
If you're already running STV campaigns or planning to launch them, it's important to first understand your audience and then build campaigns around those insights to maximise impact.
I would also recommend avoiding Dynamic Audiences wherever possible. We've seen Amazon automatically expand targeting to include many irrelevant audience segments, which can reduce campaign efficiency and make it harder to maintain control over performance.
#amazon #amazonadvertising #amazonads