CPG Brands: Alexa is suggesting consumers cancel some of their Subscriptions. Th
By Todd Hassenfelt · July 26, 2026 · Curated by George's Blog
CPG Brands: Alexa is suggesting consumers cancel some of their Subscriptions. The process and data to make the decision to cancel a subscription is easy and compelling.
Amazon over the past 18 months or so has advanced the reporting for Subscribe & Save metrics in Vendor Central (Seller Central was ahead in this area for a longer time).
Martin Heubel’s Consulterce has a good deep dive of what SnS data is available in Vendor Central for CPG Brands which he updated earlier this summer. It is titled: Subscribe and Save: The Complete Guide for Amazon Vendors
How does Alexa play into the SnS reporting?
One of the many key points that Martin shares in this post is how the KPI to keep close attention to is Subscriber Retention Rate which tracks shoppers that stay subscribed for more than 30 and 90 days.
See more of the thoughts on the new post in today's What Made You Decide That? Substack post
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