Amazon doesn't care about market share in streaming TV
By Andrew Bailiff ยท July 26, 2026 ยท Curated by George's Blog
Amazon doesn't care about market share in streaming TV
It's winning something better:
the cash register for everyone ELSE's streaming.
๐ง๐ต๐ฒ ๐ฟ๐ฒ๐ฐ๐ฒ๐ถ๐ฝ๐๐:
๐น๐ฆ๐ฎ๐บ๐๐๐ป๐ด ๐ง๐ฉ ๐ฃ๐น๐๐ ads go live on Amazon DSP (its ad-buying platform) this month - including "Add to Cart" from your TV remote
๐น๐๐ผ๐บ๐ฐ๐ฎ๐๐ now sells Amazon streaming audiences to local businesses
๐น๐ง๐๐ฏ๐ถ'๐ best inventory? Sold as "Priority Access"... through Amazon DSP
๐น๐ฅ๐ผ๐ธ๐ handed Amazon "the largest authenticated CTV footprint" in the US. Their words.
๐นAnd ๐ก๐ฒ๐๐ณ๐น๐ถ๐ + ๐๐ถ๐๐ป๐ฒ๐+ already opened their inventory to Amazon over the past two years
Is this the AWS playbook, applied to TV?
Let everyone else fight over content
Own the rails they all transact on
Collect the shopping signals either way
Maybe?..