I've never met an Amazon vendor who said margin was fine.
By Ant Finch · July 24, 2026 · Curated by George's Blog
I've never met an Amazon vendor who said margin was fine.
Yet most of them are still running their Amazon business against a sales target.
Top line growth.
Category share.
Impressions.
ACOS.
All the numbers that are easy to see but do not tell you whether the business is getting more profitable.
Net margin by ASIN.
Terms ROI.
True cost of an incremental sale at invoice price.
These numbers exist, they're just not the ones that get reported in the Monday morning meeting and we all know that what gets measured gets managed.
If margin is the problem (and for almost every vendor I speak to it is) then margin needs to be the number at the centre of every commercial conversation.
What's the primary metric your Amazon team reports against every week?
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.