Lately I keep seeing posts about how someone recreated Zesty Paws' Amazon images
By Dbolzmann · July 24, 2026 · Curated by George's Blog
Lately I keep seeing posts about how someone recreated Zesty Paws' Amazon images with AI in one click. Most make me cringe.
What those posts leave out: they don't actually work with Zesty Paws. They grabbed a brand's finished imagery and fed it to a tool.
I know what actually went into that imagery, because we built it.
Zesty Paws has been a brand to watch in the Amazon space for years. They came out swinging with a bold orange aesthetic that separated them from every other supplement on the page.
They didn't hire us to protect that edge. They hired us to keep pushing it.
They wanted to evolve toward a more science-driven direction without losing the personality that made them Zesty.
So we didn't design one version and call it done. We built multiple prototypes and put them in front of real dog owners to see which direction actually pulled.
Then we rebuilt the A+ content around what won: lifestyle photos, the exact mobility moments owners recognize, the one stat that matters ("14 million dogs struggle with joint issues") pulled out of the fine print, every claim cleared by their legal team.
We proved it across four rounds of consumer testing. 140 dog owners. The new A+ won every competitive round against the major brands in the category. In one head to head, 70% picked Zesty's page over three competitors.
And a huge kudos to the Zesty Paws team, they followed the data throughout the entire process. Not every brand leans so heavily on the data we present.
That part, the thousands of dollars, the audience study, the testing, is what AI can't shortcut. Once a brand has proven its aesthetic, AI makes it easy to scale.
A human still has to decide what "great" looks like first.
This is what a brand at Zesty's level should look like. Not a one-click guess.