A lot of Amazon gurus promote transitioning from 1P (Vendor Central) to 3P (Sell
By Jasonlandro · July 20, 2026 · Curated by George's Blog
A lot of Amazon gurus promote transitioning from 1P (Vendor Central) to 3P (Seller Central) no matter what
But they are motivated by their own self interest, so take what they say with a grain of salt
In reality, 3P makes sense for a lot of brands and so does 1P
In fact, hybrid models make sense for more and more brands
But you have analyze a host of factors such as:
-Unit economics between channels
-Selling/unit veloticy
-Organizational compentency with respect to each selling model
-Can your company work within a consigment model like 3P?
-Market conditions and how each selling model can impact your market share
-And many more
This Wednesday, July 22nd at noon ET, Andrew Malone, Nectar's SVP of Client Services, and I will be diving deep into how to determine which selling model is best for your business
You can register using this link: https://lnkd.in/gVJFahuk