There are 3 Amazon PPC mistakes I encounter constantly.

By Elizabeth Greene · July 20, 2026 · Curated by George's Blog

There are 3 Amazon PPC mistakes I encounter constantly.

You might already know the first one.

You might even be guilty of the second one.

But I bet you haven't thought about the third one this way.

It starts with a campaign that has a great ACoS.

Strong sales.

Strong ROAS.

Looks like an easy win.

So naturally, you scale it.

That's where the problem starts.

In this video, I break down all 3 mistakes and show why some of the "best" PPC decisions are actually the ones holding brands back.

👇 Watch the video, link in the comments.

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