I am honored to be a part of the Category Jury of this year’s Advertising Resear
By Todd Hassenfelt · July 16, 2026 · Curated by George's Blog
I am honored to be a part of the Category Jury of this year’s Advertising Research Foundation (ARF) David Ogilvy Awards honoring the power of research and consumer insights to drive successful creative.
The ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, known as the “father of advertising.” David championed the power of research and insights to drive successful strategic creativity.
For over 30 years, these awards have been a testament to the transformative power of consumer research in driving brands and delivering ROI, which is more critical than ever.
The industry spends a lot of time talking about creativity, media, AI and measurement. What matters is whether those insights helped someone make better decisions.
Learn more here: https://bit.ly/ARFDOA25 (Finalist expected to be announced in August)
Thank you to all that submitted entries. Also thank you to the talented Advertising Research Foundation (ARF) team especially Carol Malinky, CMP and Sara Serpe for this opportunity.
#ARFOgilvys