Are you tracking the number of AI Agents created or the quality of the data the
By Todd Hassenfelt · July 7, 2026 · Curated by George's Blog
Are you tracking the number of AI Agents created or the quality of the data the AI Agents are built on?
Solid episode from EMARKETER's Behind the Numbers podcast that came out today titled "The Secret Behind Every Great AI Agent"
Episode contains some good topics/reminders that organizations should be asking questions internally and making quality decisions about.
Some of the highlights include these themes and supporting quotes:
Bad data will just produce bad outcomes from Agents..... just faster
“If everything's built on poor quality of data, it's gonna have a direct impact on what those downstream outcomes are eventually gonna be being.”
“It's really truly hard to find that long-term success without that proper foundation of data currently in place.”
CPGs need to fix the upstream foundation before chasing AI outputs
“Humans, we operate in real time. We don't operate in batches.”
The real advantage is speed, but only if the organization is connected
“So much of the advantage of agents is speed and how fast you can optimize workflows or your campaigns.”
“Data, it's not an individual sport. It's a team sport.”
Thanks to Marcus Johnson, Yory Wurmser, and Rokt mParticle's Nicholas Craig for a helpful episode.
https://lnkd.in/g9BiqPK3