Within hours of the Empire State Building climbers dominating social media, bran
By Melissa Burdick · July 4, 2026 · Curated by George's Blog
Within hours of the Empire State Building climbers dominating social media, brands were joining the conversation.
The marketing challenge: identify a relevant cultural moment, make fast decisions, and respond while the conversation is still happening. It’s no longer hard to create the creative - but to build an organization empowered to act and execute fast enough, that’s hard.
Balancing speed, brand governance, and relevance - just some of the few challenges our CMOs are grappling with today.
Question for marketing leaders reading this - what’s the biggest barrier to you moving fast?
Creative?
Approvals?
Legal?
Warm bodies?
And - which brand’s take on this cultural moment is your favorite?