🙋♀️ Does this resonate with anyone?
By Lauren Livak Gilbert · July 4, 2026 · Curated by George's Blog
🙋♀️ Does this resonate with anyone?
When I am working with brands they often come to me and say. How should we be implementing AI? The next thing I say, is what problem are you trying to solve?
"Just doing AI" is not a strategy and often times that approach is why brands are not seeing ROI from using AI.
Adding AI to every task doesn't create transformation. It often creates:
❌ More complexity
❌ More approvals
❌ More text
❌ More confusion
❌ The exact same outcome... just with a chatbot in the middle
Instead the best way to approach being an AI enabled organization is to REINVENT how you do work. Better questions to ask:
👉 Should this process even exist?
👉 In a perfect world how would we complete this process?
👉 What decision are we trying to improve?
👉 Where does AI actually remove friction instead of adding another step?
**I create all of my own Snackable Commerce images but Gemini helped me with this comic strip 😄**