One of the biggest Prime Day stories wasn't sales
By Will Haire · July 2, 2026 · Curated by George's Blog
One of the biggest Prime Day stories wasn't sales
⤷ It was where shoppers came from.
According to Adobe, traffic from generative AI experiences nearly doubled year over year.
AI-referred visitors converted 50.7% better than other traffic sources.
→ Why This Signals a Bigger Shift
Marketplaces are no longer the only place where product discovery begins.
Large language models are becoming a new entry point to eCommerce, influencing purchase decisions before shoppers ever search Amazon or Google.
→ What Brands Should Do
Optimize your listings for both shoppers and AI.
Clear product attributes, concise bullets, accurate specifications, and differentiated messaging help AI understand and recommend your products more effectively.
→ The Early-Adopter Advantage
Traditional SEO, advertising, and reviews still matter.
AI is simply becoming another discovery layer
⤷ But one that's gaining influence much faster than many expected.