Helium 10 charges $100+ a month for keyword data
By Noah Wickham · July 1, 2026 · Curated by George's Blog
Helium 10 charges $100+ a month for keyword data
Jungle Scout, Cerebro, Brand Analytics tools, all charging premium prices for search volume estimates
Amazon gives you better data for free and almost nobody checks it
Search Query Performance is a Brand Analytics report that shows actual search query data for any ASIN in your brand
Real impressions, real clicks, real purchases, real CTR, real CVR, on a per-keyword basis, by week
Not estimates, not scraped data, not modeled approximations
The actual numbers Amazon's shopper data team uses internally
The keyword tools you're paying for are guessing what shoppers searched for and how often, SQP knows because Amazon owns the data
What SQP shows you
➝ Total query volume for any keyword in your category
➝ Your impression share of that volume
➝ Your click share vs the top three competitors
➝ Your purchase share vs the top three competitors
➝ Funnel drop-off at every stage, impression to click to add-to-cart to purchase
The strategic gold is the funnel data
If your impression share is high but your click share is low, your main image or title is the problem
If your click share is healthy but your purchase share is low, your pricing or reviews are the problem
If your impression share is low to start with, you have an indexing problem, not a conversion problem
Brands that win on SQP spend an afternoon a quarter mapping the funnel gaps, then fix the highest-leverage one first
It's free, it's in Seller Central, it's been there for years, and people still feel they need to rely on 3rd party tools
Now if only SQP would give us comp data to get rid of 3rd party tools
Amazon problem or seller problem?