Your Amazon sales are probably up but your margin probably isn't.
By Ant Finch · July 1, 2026 · Curated by George's Blog
Your Amazon sales are probably up but your margin probably isn't.
The gap between those two things is where most vendors are losing out in 2026.
Increased ad spend to defend search category position.
Increased promotional support to hit sales targets.
Increased terms agreed in the AVN without anyone modelling the downside.
I bet the top line looks fine, possibly great.
But margin performance always tells the real story, and most vendors only find that out when someone finally sits down and builds the number from scratch.
The brands consistently improving margins on Amazon aren't doing anything radically different from everyone else.
They just stopped measuring the wrong things.
Revenue tells you how big the business is.
Margin tells you whether it's worth building.
Which one is your team focused on right now?
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.