🚨 If you sell on Amazon and you've used AI-generated people in your images, rea
By Brandon Young · June 30, 2026 · Curated by George's Blog
🚨 If you sell on Amazon and you've used AI-generated people in your images, read this twice.
As of June 9, New York's "synthetic performer" law is live.
Here's what it actually says:
If your listing shows a human who was generated by AI — a model, a "customer," a face that isn't a real person — and you know it, you have to disclose it.
Conspicuously. In the ad.
$1,000 for the first violation. $5,000 for every one after that.
And it doesn't matter where your business is registered. If your product reaches a buyer in New York, you're in scope.
Most sellers think this is a "big brand" problem.
It's not. It's a you problem — because half the catalogs I audit right now have at least one AI face in them, and nobody disclosed a thing.
Here's the part nobody's separating out:
→ Fake AI person → New York wants a disclosure label. → Real model's face, re-generated by AI without the rights → that's a lawsuit. (Ask Rainbow Shops, who got sued by a model last month for exactly this.)
Two different risks. One simple response.
Amazon isn't getting easier. But this part is simple when you run it like a system:
• Audit every active listing for AI-generated humans
• Add a clear disclosure where there's a synthetic person
• Confirm you own the rights anywhere a real person appears
• Build it into your creative SOP so it never slips again
No panic. No guessing. Just a checklist, run consistently.
Pull the AI lever — but pull it with your eyes open.
We're updating our listing-audit framework inside Data Dive to flag exactly this.
Comment "AUDIT" and I'll send the checklist.