I used to treat Bing like a “secondary channel.”
By Michael Erickson Facchin · June 28, 2026 · Curated by George's Blog
I used to treat Bing like a “secondary channel.”
Something you check once in a while, but don’t really optimize.
Then I ran into a pattern that changed how I think about organic traffic.
Some keywords were actually performing better on Microsoft Search than on Google… but I had no visibility into it.
So I was basically flying blind.
That’s when I started tracking Bing keywords properly.
And the first thing I noticed was simple but a bit uncomfortable:
I had rankings I didn’t even know I was losing.
Keywords that were sitting on page 2 slowly dropping without any alert.
And at the same time, there were a few “quiet winners” pages already climbing, but not getting the attention or clicks they deserved.
That was the insight for me.
Once I started using a Bing Keyword Tracker, everything shifted.
I could finally see:
• which keywords were actually moving
• where I was close to page 1 without realizing it
• which pages were quietly building momentum
Instead of chasing new keywords all the time, I started doubling down on the ones already showing signals.
Small improvements there started turning into consistent organic growth from Microsoft Search.