so PLM has been suspiciously quiet for five weeks and no, I didn't fall off the
By Sophie Miller · June 25, 2026 · Curated by George's Blog
so PLM has been suspiciously quiet for five weeks and no, I didn't fall off the face of the earth... I did it on purpose 👀✨🕊️ AD
sometimes the most productive thing you can possibly do is stop posting and have a proper think, so while it's looked like absolutely nothing has been happening over here, behind the scenes it's been a whole thing.
here's what I've been up to:
→ ripping up our content pillars and starting again from scratch, because what we were posting about a year ago is just not where this brand is heading next, and I refuse to fill a calendar with stuff purely because the box needs a tick
→ completely rethinking how often we post, and I've fully made my peace with less is more, so we're going all in on ONE big proper post a week instead of churning out filler every single day to keep an algorithm happy (revolutionary, I know)
→ getting my team set up properly on Planable, because coming back from a break means coming back with a plan, and having our whole month sat in one place where we can draft, leave feedback, approve and schedule together has made this restart feel so much less chaotic than every single relaunch before it, plus I get to see exactly how every post looks natively before it goes anywhere near live and honestly it's the dream
→ new photos and a slight rebrand, because if we're starting fresh we may as well look the part, so I've got gorgeous new headshots, refreshed logos and a whole look that feels so much more me and so much more where this brand is heading (yep, the ones in this very post are fresh off the shoot, hi hello)
→ getting inspired again like a real human being, reading books (I'm half way through Throne of Glass if you even care and I love it), going to exhibitions, saving the things that make me feel something instead of doomscrolling at 11pm begging an idea to appear (it never does, by the way)
🔗 if you fancy a reset like this too, you can try Planable free for 30 days here: https://lnkd.in/eR7R_6Hu
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