Liquid Death is killing its price on Amazon this week. On Walmart, full price ge
By Liranhirschkorn · June 25, 2026 · Curated by George's Blog
Liquid Death is killing its price on Amazon this week. On Walmart, full price gets to live.
And Liquid Death is the one sending people to Amazon: their latest LinkedIn post literally tells fans to shop it there, immediately.
This is a brand that sells everywhere. Its own site, Walmart, Target, grocery, Amazon. Walmart is even running its own deal event the same week. And Liquid Death still put its deepest discount and its loudest push on Amazon.
That's the tell. When everything is competing for the same shopper in the same week, the deepest deal goes to the channel that matters most. For a brand like this, that channel is Amazon.
The pricing backs it up. It's cheaper on Amazon than on Walmart, which is exactly where Amazon wants to be. Go cheaper on another marketplace than you are on Amazon, and Amazon can quietly stop featuring you. So the lowest price lives on Amazon, and everything else prices up from there.
Walmart still matters this week. It just isn't where the fight is.