Filter Amazon's Prime Day deals by Trending right now and you're not looking at
By Liranhirschkorn · June 24, 2026 · Curated by George's Blog
Filter Amazon's Prime Day deals by Trending right now and you're not looking at the best discounts. You're looking at a TikTok leaderboard.
The shelf this morning: COSRX snail mucin. Medicube collagen. OLAPLEX. Bloom Nutrition. Every one of them was built on TikTok long before today.
Bloom did 12 billion views on TikTok before it ever set a Prime Day price. COSRX snail mucin went viral, then became the number one bestseller in Amazon's entire beauty category and sold out from demand. Medicube is now the top beauty brand on TikTok Shop in the US.
Here's the pattern worth seeing: Trending ranks demand, and that demand was created somewhere else, months ago, one video at a time.
The deal didn't make people want these products. It converted a want that already existed.
So if you're planning your next Prime Day, the work doesn't start in June. It starts on TikTok in February. Your deal converts an audience you already built. It can't always build one for you.