By 8 AM on Prime Day, a natural hair color brand in our portfolio had already do
By Liranhirschkorn · June 24, 2026 · Curated by George's Blog
By 8 AM on Prime Day, a natural hair color brand in our portfolio had already done nearly 3x last week's same-day revenue.
An organic mattress brand with $200+ AOV had already exceeded its entire previous same-day total before 7 AM.
Prime Day demand doesn't build through the day. It front-loads.
Across 8 categories this morning, brands had already achieved between 47% and 280% of last week's full same-day revenue before 9 AM.
These aren't all impulse buys triggered by a surprise deal. Some shoppers decided weeks ago — saved the item, watched the price, waited. When the deal goes live, the purchase executes immediately. The intent was already there.
Others are still deciding right now. Comparing deals, checking reviews, evaluating whether your offer is actually worth it. They haven't committed yet. Your deal depth and listing quality determine where they land.
Day 1 is just getting started. What are you seeing from your end?