Our new partnership with SEGA is a continuation of a proven strategy.
By Bryan Porter · June 24, 2026 · Curated by George's Blog
Our new partnership with SEGA is a continuation of a proven strategy.
"Sonic Backpack" is a top 8k searched term on Amazon and top 20 for kids backpacks. Simple Modern wasn't relevant there until now.
In successful partnerships both sides win.
Sonic fans can now shop Amazon’s best kid’s backpack, water bottle & lunch bags.
And Sonic allows Simple Modern to now reach thousands of hedgehog loving fans and introduce them to our brand.