Past (and maybe current after this week) Prime Day Brand star Liquid I.V. and th
By Todd Hassenfelt · June 23, 2026 · Curated by George's Blog
Past (and maybe current after this week) Prime Day Brand star Liquid I.V. and the new Spiderman movie (Brand New Day) teamed up on #Amazon to achieve a few things (not exhaustive):
The early access movie tickets for Prime Members sold out in less than 24 hours on Amazon.
Liquid I.V. has 2 Limited Edition flavors that appear to only be available on Amazon and their DTC site.
Unique PDP content for the 2 LTO flavors including video and stills leveraging the actual Spiderman movie trailer.
Sponsored placement on Amazon Home Page with other flavors or featured on Branded Search Terms.
One opportunity that so far is missed: The 2 Spiderman LTO flavors are not prominently featured on their Amazon Brand Store.