๐Ÿ‘€ ๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ ๐—ฆ๐—ต๐—ผ๐—ฝ ๐—ถ๐˜€ ๐—ฑ๐—ผ๐˜‚๐—ฏ๐—น๐—ถ๐—ป๐—ด ๐—ฑ๐—ผ๐˜„๐—ป ๐—ผ๐—ป ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ

By Nick Penev ยท June 24, 2026 ยท Curated by George's Blog

๐Ÿ‘€ ๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ ๐—ฆ๐—ต๐—ผ๐—ฝ ๐—ถ๐˜€ ๐—ฑ๐—ผ๐˜‚๐—ฏ๐—น๐—ถ๐—ป๐—ด ๐—ฑ๐—ผ๐˜„๐—ป ๐—ผ๐—ป ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ

After rapid growth (GMV up 93.9% in 2025), itโ€™s eyeing the Netherlands, Belgium, Sweden, and Poland next.

๐—•๐˜‚๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฎ๐˜๐—ฐ๐—ต: Europe still makes up ๐—ท๐˜‚๐˜€๐˜ ๐Ÿฑ.๐Ÿฐ% ๐—ผ๐—ณ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐˜€๐—ฎ๐—น๐—ฒ๐˜€.

The opportunity? Massive built-in audiences + viral discovery.

The challenge? Consumer trust and education.

If TikTok cracks that, social commerce in Europe could explode.

Is your brand Europe TikTok-ready?

๐—›๐—ผ๐˜„ ๐˜„๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐Ÿ‘‡

๐Ÿ“ฑ ๐—š๐—ฟ๐—ฎ๐—ฏ ๐—™๐—ฅ๐—˜๐—˜ ๐—˜๐˜…๐—ฝ๐—ฎ๐—ป๐˜€๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—˜๐—จ ๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ ๐—ฆ๐—ต๐—ผ๐—ฝ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜... ๐—ฆ๐—ฒ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป/๐—ฆ๐—ต๐—ผ๐—ฝ๐—ถ๐—ณ๐˜† ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ ๐—น๐—ถ๐—ป๐—ธ, ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐˜๐—ผ ๐—ป๐—ฝ@๐—ต๐—ฒ๐—น๐—น๐—ผ๐˜๐—ฎ๐˜….๐—ฐ๐—ผ๐—บ and we'll do an audit to let you know if you should bother and what is the opportunity.

We'll take care of the VAT compliance and product compliance,logistics,localization and translations and much more!

โ“What you are waiting ecom peeps ... get in touch .... start expanding to Europe today and leave your competitors in the dust.

View the original post on LinkedIn

More from Nick Penev