TikTok Shop is the best thing that's happened to your Amazon sales in YEARS.
By Brandon Fishman · June 23, 2026 · Curated by George's Blog
TikTok Shop is the best thing that's happened to your Amazon sales in YEARS.
TikTok is a discovery platform. Someone scrolls past your product, buys it in the moment, and moves on.
They don't know your brand name. They don't know where to find you again. It's not a platform built for coming back.
When I want to reorder something I bought on TikTok Shop, I go to Amazon and search for it.
Every customer who finds your product there does the same thing.
Brands tracking TikTok Shop by in-app revenue are flying blind. You're celebrating a number that's a fraction of what the channel is actually generating.