I’ve been thinking a lot lately about why we do what we do here at Ad Badger.
By Michael Erickson Facchin · June 23, 2026 · Curated by George's Blog
I’ve been thinking a lot lately about why we do what we do here at Ad Badger.
I’ve always believed that your software should adapt to your unique strategy, not the other way around.
That is exactly why I am beyond thrilled to share what we’ve just unlocked for you. We’ve officially launched Custom Algorithms inside our Bid Engine.
Imagine having a simple dial that you can smoothly slide anywhere from conservative to aggressive, perfectly matching your risk tolerance and goals for the day. With our new 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐁𝐢𝐝 𝐆𝐮𝐚𝐫𝐝𝐫𝐚𝐢𝐥𝐬, that’s exactly what you get.
The engine uses your real-time 30-day CPC data to help you instantly lock in your precise Target ACOS. You can easily set a minimum bid floor to fiercely protect your organic placement, while simultaneously setting a max bid ceiling so you can finally sleep at night knowing runaway spend is blocked at the door.
But we didn't stop at guardrails. We’ve baked in 𝐏𝐫𝐞-𝐒𝐞𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. You can now effortlessly apply programmatic logic directly to your campaigns to handle the tedious, day-to-day grind. Whether you need to deploy some strict Waste Management to slash bids on keywords that just aren't converting, or give a targeted visibility boost to those quiet, low-traffic terms, the tools are ready. You can organically mix and match these strategies for deep optimization and aggressive scaling!
The most exciting part about all of this? This release is just Phase 1.
We are already deep into building Phase 2, which is going to hand you the absolute keys to the kingdom: full IF/THEN rule building. Very soon, you’ll be able to program your own custom conditions completely from scratch, mapping your exact brain into the software.
I am incredibly proud of our team for building this, but I am even more excited for you to get your hands on it.
Head over to the Bid Engine right now, launch your new strategy, and let’s take your campaigns to a level of performance we've only dreamed of until today!