CHOOSE THE RIGHT PRODUCTS TO PROMOTE
By Will Haire · June 23, 2026 · Curated by George's Blog
CHOOSE THE RIGHT PRODUCTS TO PROMOTE
⤷ Prime Day success often depends on which products you put in front of shoppers.
Not every SKU deserves the same level of advertising support.
Many brands spread their budget across:
• Too many products
• Underperforming SKUs
• Items with little differentiation
Instead, prioritize products that:
✓ Have deals or coupons attached
✓ Show strong historical performance
✓ Consistently convert well
✓ Represent your brand effectively
The right product mix can make your ad spend work harder.
Focusing on proven winners helps maximize visibility and improve returns during Prime Day.