🎉 Live from Cannes 🏖️, I’m excited to announce what we’ve been silently workin
By Melissa Burdick · June 23, 2026 · Curated by George's Blog
🎉 Live from Cannes 🏖️, I’m excited to announce what we’ve been silently working on for the past year: Pacvue Prism
For years, I've watched brilliant marketing teams defend their spend with faith-based arguments because the infrastructure to prove it simply didn't exist. Upper-funnel media ran on platforms that were never designed to talk to each other. Every team could justify their slice, but many were not directly tying to an outcome.
47% of brand and agency buyers say attribution is now their leading investment priority. The data exists. The gap has always been in the infrastructure to connect it to a business result.
Prism is that infrastructure. It replaces the outdated funnel model with your brand’s Agentic Commerce Grid, an infinite map of modern commerce where every channel, dollar, and customer touchpoint connects to verifiable outcomes. The Agentic Commerce Grid becomes a brand asset, built on your data, accountable to your goals.
Intrigued? Excited to share with you on what's next!