Prime Day starts tomorrow.
By Elizabeth Greene · June 23, 2026 · Curated by George's Blog
Prime Day starts tomorrow.
Here's what I'd do today..
it's maybe 30 minutes:
1. Pick your top 3 converting ASINs and fund those
Not your whole catalog. Your best three. Those get the budget tomorrow.
2. Check your placement modifiers
If top-of-search is outperforming and your modifier is sitting at 0%...
you've been leaving money on the table every day.
Fix it before midnight.
3. Pull 14 days of search term data and add negatives now
Don't spend Prime Day budget on terms that have never once converted.
That's just paying for Amazon's data collection.
4. Set a budget you can actually defend
Amazon will spend every dollar you give it.
Know your ceiling before the traffic hits.
One more thing people always get wrong.
Conversion rates drop 2–3 days before Prime Day.
Shoppers are in browse mode.
They're building carts, comparing options, waiting for the event.
That was Saturday and Sunday.
Today they're buying again.
So don't touch your bids just yet.
Wait until tomorrow when the event is live and intent is real.
Your account is either ready or it isn't.
Thirty minutes today changes that answer.
What does yours look like going into tomorrow?